Make Sure Everyone Can Use and Enjoy Your Website with Web Accessibility

AI-powered web accessibility services built to help businesses ensure inclusion and compliance.

1 in 4 adults in the United States have some type of disability that impacs their internet use. Making your website accessible ensures everyone is able to interact with your brand.

At The Biz Spa, we offer a comprehensive suite of accessibility solutions designed to help you realize the benefits of inclusion.

Intro to Web Accessibility

Web accessibility is a broad term that describes transforming websites and web-based applications to ensure they’re accessible to people with disabilities. Just as a business is responsible for ensuring the accessibility of its physical locations, they’re also responsible for applying similar efforts across digital storefronts.

For today’s digitally-driven businesses, web accessibility is critical. An accessible website fosters a more inclusive digital experience, broadens reach, and drives loyalty – all while ensuring compliance with legal requirements.

Here are six areas where digital accessibility can have a positive impact (based on a 2023 survey):

User Experience

Brand Reputation

Customer Satisfaction

Customer Retention

Revenue

Customer Acquisition

Additional studies have shown that enhancing web accessibility can significantly improve growth KPIs, such as SEO rankings and organic traffic. One SEMRUSH study found that 73% of websites that became accessible saw growth in organic traffic, at an average rate of 12%.

Web Accessibility Legislation

In 2018, the US Department of Justice affirmed that websites are places of public accommodation and subject to the requirements of the Americans with Disabilities Act (ADA), citing the Web Content Accessibility Guidelines (WCAG) as the recommended standard for businesses to follow. In other words, the ADA requires businesses to make their websites accessible to people with disabilities.

Let’s take a closer look at web accessibility lawsuits in the US:

Inaccessible websites face serious  legal consequences .

Since 2018, legal actions in the US have increased 300% year over year. This trend is estimated to continue as the need to make the internet a more inclusive space becomes more prominent.

2023 saw more than 4,600 cases. 25% of these lawsuits were against companies with previous lawsuits.

Legal actions have a widespread effect across all industries and company sizes, with small to medium businesses (SMBs) in the online retail space at the center.

Navigating specific compliance requirements can be tricky, but the most important thing to keep in mind is that web accessibility helps everyone.

Why Choose The Biz Spa?

To help make this efficient and affordable for our clients, we offer a cutting-edge ecosystem of web accessibility solutions that equip you to bring accessibility to your website and mitigate legal risk. This collaboration allows us to equip our clients with a cutting-edge ecosystem of solutions that empower compliance and usability for all users.

Our partner in web accessibility, accessiBe, is a game-changer in web accessibility, simplifying and streamlining the process of becoming accessible and compliant using AI, machine learning, and computer vision.

accessiBe’s solution, the accessWidget, utilizes two applications that work together to remediate your website.

FOREGROUND APPLICATION

The accessibility interface
accessWidget’s interface is a session-based design and UI adjustment tool that makes accessibility modifications based on a user’s individual needs. With the interface, users can customize your website to their individual accessibility needs.

  • Content Adjustments
  • Color & Display Adjustments
  • Navigation Adjustments

FOREGROUND APPLICATION

AI-Powered processes

accessWidget’s machine learning processes run in the background and use contextual understanding and computer vision models to address the more complex requirements needed for screen reader and keyboard navigation accessibility.

  • Screen-Reader Adjustments
  • Keyboard Navigation Adjustments
  • 24/7 Automatic Maintenance

Let’s make sure your website is accessible to people with disabilities!

Contact us today to get started on your brand’s journey towards inclusion.

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