Blog

The world of advertising and marketing has moved slowly but surely into a heavily digital environment. According to LinkedIn, digital advertising will account for 53.9% of advertising spending globally. But just because you're a business owner doesn't mean you're an...

More entrepreneurs are willing to bet big on their businesses. We’re seeing that in the growth of small business marketing budgets. According to Word Stream, 63% of businesses have put more money into their digital marketing budgets over the past year. So, why are...

Search engines are essential elements of any internet user’s browsing habits. They help you get to the corners of the internet with the products, services, and information you need. As a business owner offering products or services online, you must pay close attention...

The ability to reach more consumers who have a need for your business's goods and services makes digital marketing an essential tool for success in the 21st century. Most consumers search online using their computers, cell phones, or mobile devices before making a...

Owning and operating a small business is a lot of work that could produce a great reward with the potential lifelong gainful self-employment. You likely already know the importance of traditional advertising at the local level. It’s also important to embrace small...

When you’re just starting out, you probably think you’re “just stuck with the basics.”  Compared to bigger brands, your small side hustle can’t afford huge marketing campaigns yet, let alone huge billboards, commercials, or big-time celebrities.  But that’s...

Ah, summer… It’s fun to make plans, pursue your travel goals, spend time with your loved ones, set aside your work life, and fully immerse yourself in rest & relaxation… That’s the dream, right? Except… *record scratch*  That’s not always the scenario, isn’t...

Wuh-oh! Feeling like you’re behind on your business or feeling like “you could be doing more” can be stressful.  The past few months may have been challenging, or a little quiet, but the good news is that you still have time to bounce back! Now is the perfect...

Building a brand for your business can be overwhelming, but it’s something that every entrepreneur should do in order to be successful.  In this blog post, we’ll talk about: ---- The basics of branding.  ----[icon...

Growing your small business can be an overwhelming journey, especially if you’re a new entrepreneur.  After all, the basic operations to keep your business running is a different, stressful story. It’s one thing to learn how to set up your online or brick &...

With all the Tiktoks, YouTube videos, memes, and posts by millions of businesses online, it can be difficult to stand out from the crowd.  Most of the time, just coming up with content ideas is already stressful. When you throw in the other parts of the process—...

When it comes to love, it’s better to show than to just simply tell.  It’s true for all our relationships— from our friends and family, romantic partners, and yes, even in our business. After all, business involves cultivating a strong positive relationship with...

Believe it or not, improving your business doesn't have to start with a monumental change. In his book, Atomic Habits, James Clear writes: “The secret to getting results that last is to never stop making improvements.”  It's true for building good habits. But it...