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Words Have Power: How Google Reviews Impact Your Business
Today, we’re talking about Google Reviews. Well, any review if we’re being honest! For those who have missed the whole review bus, a Google Review is simply the thoughts, both good and less than, of a client’s experience with your business. Google Reviews are...
What Should You Do With Your Excess Business Budget?
If you’re reading this towards the end of the year, you’re probably breathing a big sigh of relief right now. For one thing, the year is almost ending and you’re probably in the middle of reviewing your business and closing up loose ends. (But hey, it’s almost...
Holiday Marketing: 5 Essential Things to Do and Resources for Your Business
Ahh, the holidays… As an entrepreneur, it’s the season we look forward to and dread at the same time. On the one hand, it means mouthwatering food, booze, friends and family, and me time. But it also means rushing your holiday marketing, catching up with deadlines,...
4 Simple Ways to Refresh Your Brand
Refreshing your brand is a great way to kick off a new season for your business! But the thought of it can also be scary and stressful. You may be thinking, “Where do I even start?” If you are, keep on reading! Here are 4 simple, yet effective, ways to refresh your...
Content Themes: How to Incorporate Them Into Your Marketing
Content marketing can get overwhelming, but it doesn’t have to be. Even as a small business, there are smart ways to make content creation easier and effective. One of these strategies is incorporating content themes into your marketing. Monthly, weekly, or even...
How to Get Your Business Back on Track After Summer
Need help getting your business back on track after a fantastic summer vacation? As a hardworking entrepreneur, you definitely deserve the relaxation! But now that we’re dusting the sand off our clothes, shaking the water out of our hair, and kissing summer goodbye,...
Don’t Let Bad Marketing Sink Your Business
As a business owner, you probably know that marketing is an important part of growing your business. However, “bad” marketing can do the opposite. You focus all your efforts on developing great products and services, but there’s always that sinking feeling that...
Hiring the Right Candidate for Your Team: 5 Tips You Should Know
You might agree that hiring the right candidates to join your team is not an easy task. As your business grows, the more evident it becomes that you can’t do everything on your own. In order to keep up with your business’ growth, make meaningful progress, and...
Website Growth: How Important is Posting Consistent Content?
Move over, Simba, Michael Jackson, and T’challa. We all know that content is the real king here! At least, that’s what Bill Gates said. However, we would argue that it takes more than just plain old content to help you rule and conquer your website growth goals....
Your Website’s Bounce Rate: What It Is and Why You Should Care
As a growing entrepreneur, you probably know that simply having a business website is not enough. For your business to thrive online, you have to learn how to optimize your website for your audience as well. And one of the top measures of a highly optimized website is...
10 Meaningful Ways of Showing Customers Some Love
Showing customer love is an integral part of growing as a business. But what exactly does it mean and why is it important? Expressing our love for our customers means making them feel taken care of and appreciated. In turn, it develops customer loyalty,...
7 Essential Tasks to Start the Year Off Right for Your Business
Want to start the year off right for your business? Of course, you do! We all do! As cliche as it sounds, the start of a new year really does feel refreshing and almost magical. It’s a chance to start all over again, after all. And for business owners, it’s the...
How to Create a Style Guide For Your Brand
In 2022, having a clear brand identity is crucial. Without it, your business will struggle to connect with customers in a way that truly resonates. Your brand identity is at the heart of your story. It tells the world exactly who you are, what you do, and why you do...
The Small Business Guide to Planning & Goal Setting
Planning and goal setting for a small business can be a little nerve-wracking at times. Let’s face it: sometimes, even the goals we set for ourselves at the start of the year tend to fall by the wayside as soon as February starts. By July, you’ve completely...
20 Thanksgiving Content Ideas For Your Business
It's almost Thanksgiving. And that means more than a stuffed turkey, gravy, and cranberry sauce. As a business, it's a great time to build relationships and trust with your customers by showing how thankful you are. No matter what platform you’re planning to use...