December is here, which means it’s officially time to break out your end of year marketing checklist. While Santa’s checking his list, you should be checking yours… your marketing list, that is.
Even small updates can make a big impact when it comes to ending the year on a strong note.
At The Biz Spa, we know that whether you’ve been slacking on social or ghosting your Google rankings, some common “naughty” marketing habits might be quietly stealing your business cheer — and we’re not about to let the Marketing Grinch get away with it.
So, let’s cozy up with some cocoa and unpack five common marketing areas to see if you’re being naughty or nice, and how you can shift from meh to merry before the ball drops!
1. Holiday Website Tips: Is Your Site Sleighing or Slacking?
❌ Naughty: Still using that DIY site from 2015 with grainy images, broken links, and a “Contact Us” form that disappears into the void.
✅ Nice: Your website is sleek, responsive, ADA-compliant, and actually helps people find what they need (and maybe even makes them smile).
Tip: A fresh site should always be on your end of year marketing checklist, and a festive homepage banner or limited-time holiday offer is the perfect finishing touch.
2. Social Media Marketing: Spreading Cheer or Crickets?
❌ Naughty: Ghosting your audience or only posting about sales. And if your last post says “Happy 4th of July”… yikes.
✅ Nice: Posting consistent, engaging content with a mix of behind-the-scenes fun, helpful tips, and team updates—because people want to connect with you, not just your product.
Tip: Try a “12 Days of [Your Brand]” series or a “Team Holiday Meme-Off” to keep things festive and fun.
3. SEO Strategy: Can Customers Find You Faster Than Santa?
❌ Naughty: Not showing up on search engines, or worse, showing up for the wrong things. (“No, we don’t sell Christmas trees… but thanks for stopping by.”)
✅ Nice: Your content, keywords, and website structure are optimized so your dream clients can find you faster than Santa on Christmas Eve.
Tip: Seasonal blog content like “How to Choose a [Your Service] Before the New Year” checks both the SEO and end of year marketing checklist boxes.
4. Branding Strategy: Is Your Identity Consistent or a Holiday Mishmash?
❌ Naughty: Inconsistent logos, off-brand colors, or messaging that changes more than a holiday dinner seating chart.
✅ Nice: A cohesive, professional brand that looks and sounds the same across every touchpoint, whether someone finds you on a business card or Instagram reel.
Tip: A visual refresh (even subtle) is a smart addition to your end of year marketing checklist, especially if your branding hasn’t evolved in a few years.
5. Print Marketing: Gift-Worthy or Grinchy?
❌ Naughty: Outdated brochures and business cards that still list your AOL email. (We’re crying.)
✅ Nice: High-quality print materials that reflect your professionalism and stand out at every holiday mixer, trade show, or networking event.
Tip: Send branded holiday cards or thank-you notes to clients. It’s thoughtful, memorable, and keeps your biz on the Nice List.
Ready to Get Off the Naughty List?
Marketing doesn’t have to feel like assembling a bike at midnight on Christmas Eve. At The Biz Spa, we’re here to help you tie it all together, whether that’s refreshing your website, aligning your brand, or finally showing up where your ideal clients are looking.
✨ And before you wrap up the year, make sure to check off one last, easy win on your end of year marketing checklist: schedule a discovery call with The Biz Spa. We’ll talk through what’s working, what’s not, and how to make your marketing way less stressful in the new year.