As a business owner, you probably know that marketing is an important part of growing your business. However, “bad” marketing can do the opposite.
You focus all your efforts on developing great products and services, but there’s always that sinking feeling that you’re not doing enough or that your business is not performing as well as you’d hoped.
In this blog post, we’ll help you understand the meaning of “bad marketing” and find simple solutions to market your business better.
Let’s start by answering an important question…
What is “bad” marketing?
Most people mistake marketing for simply posting social media content, putting out ads, or making commercials. But while those do count as marketing strategies, it involves so much more than putting out content.
In fact, that’s one of the characteristics of “bad” marketing:
Indifferent content & strategies
“Bad” marketing strategies don’t consider your customers’ needs, wants, or buying experience.
Simply publishing content, products, or services is not enough. You have to take into account the people who you think would benefit from them.
To market your business effectively, it’s important to get to know your customers, understand their needs, and help them solve their problems. Moreover, a good business observes the changing times, world events, and other factors and proactively tries to look for ways to support customers through changes.
You can use tools like the Insights features on most social media, social listening tools like HubSpot, Sprout Social, Mention, etc.
Too General
Being too general can also hurt your business. Business owners usually make this mistake because they’re not sure who their target audience is. Sometimes, they might also argue that their product is “for everyone.”
But according to Marketing Evolution, it’s important for businesses to understand both their target market and target audience.
Narrowing down your target audience down to your target customer will give you a more specific and helpful guide in helping you craft your marketing campaigns.
Inconsistent
Being inconsistent is also a bad marketing practice. And it could mean two things:
—– Being inconsistent with your content posting schedule.
—– Inconsistent brand messaging and quality.
Inconsistency in your marketing, according to Blender, can lead to:
—– Miscommunication
—– Losing customers’ trust
—– Brand confusion
—– Poor customer experience
DIY-ing your marketing
DIY marketing doesn’t necessarily mean that you do everything yourself, but it puts you in front of the steering wheel when deciding your marketing strategies, process, etc.
You can still outsource aspects of your marketing, such as content scheduling or design, but you might still be responsible for things like:
—– Tracking your metrics and analytics.
—– Developing your marketing strategies based on your analytics.
—– Deciding content platforms, types, and style.
—– Setting goals and how you plan to achieve them.
However, for struggling or beginner entrepreneurs, getting started with DIY marketing may seem overwhelming and confusing.
Where do you even start?
Here are some essentials from our Resource Library to help you out:
—– New Business Planning Guide: We’ve compiled all the essential tips to get you off and running as a small business. Start strong, smart, and don’t miss a beat with our New Business Planning Guide.
—- Logo Design Planning Guide: Boost your brand identity and make your business stand out with a unique logo! Clarify your brand and get ready to brainstorm with our logo planning guide.
—- Social Media Monthly Planning Guide: Navigating through social media as a business can be daunting. A good and consistent marketing strategy starts with a good plan.
—- Business Website Bundle: Supercharge your business’ online traffic, provide more valuable content, and build a stronger online presence with a business website. We’ll help you plan, optimize, and make the most of your space on the internet with our helpful guides.
—- Business Blog Bundle: Level up your content and provide more value to your audience with a blog of your own! Learn tips for optimizing your blog posts, brainstorming and planning content, and more.
A less stressful solution to your marketing
DIY marketing may be great and manageable during the starting stages of your business, but soon, it can get extremely stressful. As your business starts to grow, trying to DIY your marketing while running your business can start to drown you.
Often, being too busy, distracted, and overly stressed can lead to poor business decisions, customer services, and even bad products and content.
If you want a stress-free solution that will give back your time, help you focus on running your business, and still get positive results, then we recommend working with a marketing team.
If you’re subscribed to our newsletter, then you know that a marketing team can provide your business with valuable benefits. This includes things like:
—– Time and cost savings
—– Creative and effective solutions
—– Access to powerful resources and tools
—– And more
At The Biz Spa, we not only have a creative and super all-girl team, we also have value-packed packages that fit your business’ needs. See which one fits yours here.
Still not sure or have burning questions to ask? Start with a free 30-minute call with one of our marketing experts!