When the sun starts shining and the beach starts calling, the last thing you want to worry about is scrambling to post on social media or chasing down marketing deadlines. That’s where a solid summer marketing strategy comes in.
At The Biz Spa, we know that a little planning goes a long way—especially when it comes to keeping your business visible while you soak up the sun. Whether you’re a solo entrepreneur or part of a growing team, planning ahead for June and July lets you stay consistent while enjoying some well-deserved time off.
Here’s how to map out your summer marketing strategy, so you can set it and forget it—and focus on the fun.
1. Define Your Summer Goals
Before you plan a single post or promotion, ask yourself:
What do I want to accomplish by the end of July…
- Drive more traffic to your website?
- Grow your email list?
- Promote summer sales or events?
- Increase brand engagement?
- Your summer strategy should support your bigger business goals—not just fill your feed.
2. Batch Your Content Like a Boss
Take a couple days to create all your summer content in one go. This includes:
- Social media captions and graphics.
- Email newsletters.
- Blog posts or videos.
- Promotions and events.
- Use tools like Canva, CapCut, InShot, and our team at The Biz Spa to help you streamline the process and stay on-brand
3. Schedule Everything in Advance
Once your content is locked and loaded, it’s time to put your marketing on autopilot. Use platforms like Mailchimp, Hootsuite, or Meta Business Suite to schedule your posts, emails, and promotions in advance. This ensures your brand stays visible and active—even while you’re poolside or on vacation.
Pro Tip: Add calendar reminders for things that can’t be pre-scheduled—like live videos, stories, or customer responses.
4. Do a Quick Mid-Summer Check-In
Before July wraps up, take a few minutes to look back:
- What content performed well?
- What promos got traction?
- What can you reuse or tweak for next month?
- This gives you a head start for August and helps you avoid that post-vacation scramble.
5. Leave Room for the Unexpected
Summer’s full of surprises—so leave a little space for fun, off-the-cuff posts. Think:
- Impromptu team outings.
- Summer office vibes.
- Real-time wins or testimonials.
- These moments keep your brand relatable and real.
Prep Now, Chill Later
Your audience doesn’t stop scrolling just because it’s summer—so don’t go silent! With a simple summer marketing strategy in place, you can stay top of mind without sacrificing your margarita time.
Ready to make this your smoothest summer yet? Let The Biz Spa take the stress out of marketing so you can show up smart, stay consistent, and soak up every sunny moment.
👉 Contact us today to start mapping out your summer marketing strategy. ☀️