Refreshing your brand is a great way to kick off a new season for your business! But the thought of it can also be scary and stressful.
You may be thinking, “Where do I even start?”
If you are, keep on reading! Here are 4 simple, yet effective, ways to refresh your brand.
Update your social media profiles
If you haven’t been using social media for your business yet, (what are you doing??) it’s a powerful way to boost your growth and brand awareness.
And if you’ve been using it for a while, chances are you’ve only been focusing on your content, but not your branding. When was the last time you paid attention to how your profile looks?
—– Update your bio and other about info: Is your phone number still correct? Is your address the same? How about your hours of operation?
—– Update your profile pictures and covers.
—– If you use pictures of you and your team on social media (which we highly recommend!), do another photoshoot with them for future content.
—– Take new photos of your products, even if they’re still the same.
Spruce up your website!
Another effective way to refresh your brand is to spruce up your site.
Whether you’re an online or brick-and-mortar kind of business, your website is still important. If it’s continuously updated and optimized, it can be an impactful source of growth for your brand.
—– Update the information on your About, Contact, and other pages.
—– Redesign your layout.
—– Add new content to your website (blog posts, photos, videos, etc.).
—– Check your website security.
Update your logo and branding
Of course, you can’t talk about refreshing your brand without thinking about your logo and other branding assets. After all, they influence your brand identity and how people perceive your business.
—– Redesign your logo: it’s not always necessary, but ask yourself: “Does my logo still resonate with my business and help me stand out from my competitors?”
—– Rethink your slogan.
—– Reevaluate your brand colors, fonts, name, mascot, etc.: They may seem insignificant, but they’re also important in strengthening your brand identity.
Redesign your merch and printed marketing
If you do plan on updating your brand assets, you also need to redesign your merch and other printed marketing. Just because we live in a digital age doesn’t mean they’re irrelevant. They can still promote brand loyalty and brand awareness.
—– Redesign your t-shirts, business cards, mugs, postcards, coupons, etc.
Refreshing your brand can bring in more positive results for your business. And it doesn’t have to be stressful or scary.
Need help kickstarting your brand refresh? We’ve got a fantastic powerhouse team that’s ready to help you with your content and branding.