Ah, summer… It’s fun to make plans, pursue your travel goals, spend time with your loved ones, set aside your work life, and fully immerse yourself in rest & relaxation… That’s the dream, right?
Except… *record scratch* That’s not always the scenario, isn’t it?
Most of the time, as dedicated business owners, we find ourselves still taking work calls, checking emails, glancing at analytics, and going to virtual meetings even while we’re on the beach, camping, or even in our cars! It’s so hard to peel yourself away from work when you’re so concerned about deadlines, work quality, and the consistency of your content and marketing.
Thankfully, there’s a way to create more time, save your sanity, and help you fully enjoy your time off without worrying too much about your marketing & your business.
One word: OUTSOURCING.
What’s so great about outsourcing?
Outsourcing is when we delegate tasks or projects to third-party sources instead of doing them ourselves or relying on people from within our business.
Businesses great and small often outsource services from other businesses because it helps them:
—– Save time, energy, & resources.
—– Focus on other more important aspects of their business.
—– Seek help from people who specialize in the task they’re delegating.
And while you may not want to outsource the task of actually running your business, there are some important aspects that you can (and in some cases, should) outsource, such as your marketing.
Outsourcing your marketing to a professional team can help you stay consistent, relevant, and thriving even when you’re off traveling or too busy managing other business operations that deserve your attention more.
But where do you even start? Which aspects of your marketing should you outsource to help you maximize your time and take the load off your shoulders?
Here are a few ideas:
Your business website & website content
A professional business website and engaging website content can be powerful tools for your business. They reinforce your credibility, build customer trust, improve your discoverability online, and provide you with your very own space to customize and present your business in the best way possible.
For most business owners though, building & constantly updating a website is overwhelming and scary. Outsourcing your website design and content can provide you with:
—– A professionally designed website that fits your branding & marketing goals.
—– An optimized interface for website viewers.
—– Protected & secure space for your information, as well as customer data.
—– Engaging copy & blog posts that resonate with your audience.
—– Captivating website pages that inform & promote your business.
Social media marketing
Everyone and their mother knows this: social media for business can be an incredible source of growth. But a lot of business owners often struggle with one thing: consistency. After all, coming up with things to post is not as easy as it seems.
Outsourcing your social media marketing can help you:
—– Stay consistent and be seen on the social channels relevant to your business.
—– Have a strong social media strategy that fits your needs and goals.
—– Delegate all the nitty-gritty aspects of social media— brainstorming, design, copywriting, post scheduling, etc.
—– Come up with ways to grow your audience & leverage your channels to promote your business.
We’ve said it before and we’ll say it again: print marketing is still relevant, especially when done right.
But unlike digital marketing, it takes physical resources to make print marketing a part of your campaign. If you don’t have the necessary equipment or skills to produce things like banners, flyers, posters, business cards, and merchandise for your business, it’s best to outsource these.
How often do you check and respond to reviews about your business, even the negative ones? Sadly, a lot of business owners often forget or don’t do this at all, thinking it’s not important. When actually, it can make a significant impact.
If you find yourself too busy or struggling to handle negative feedback, it may be a good idea to outsource your review management to help you save time while still protecting your reputation.
Steadily growing your business is impossible without an effective marketing plan. The right one identifies your business’ strengths & weaknesses, helps you learn more about your audience, and provides insight on how to effectively promote your business and reach your goals.
If you’re unsure or too overwhelmed to create your own, outsourcing your marketing plans to professionals that can help you:
—– Review your numbers, ROI, and current business statistics to inform your plan.
—– Clarify your goals and identify more attainable milestones.
—– Brainstorm and design specific strategies for each of your needs and goals.
Outsourcing your marketing can be a complete game-changer for your business, your time, and your sanity!
And because we’ve got the right tools, awesome skills, and the best people, we’re the best team to help you take the stress out of your marketing. Learn more about us, our samples & resources, as well as our services by exploring our website.
But if you want to get started now, you can book a free 30-minute consultation and talk to one of our experts.